Strategies for Increasing Competitive Advantages of Rural Tourism in Boon Pring Tourism, Malang Regency, Indonesia

Tourism, which is increasingly seen as an important economic activity, has become a
significant engine for overall development in many destinations. The development of tourism can also have
a negative impact on the environment and the community around the tourist attraction. The development of
tourism and tourism activities in it also contribute to environmental damage and the erosion of values and
norms of the community around tourist attraction objects. The aim of this study is to describe and analyze
the development conditions of Boon Pring Tourism Village, Malang Regency, Indonesia and analyze the
sustainability of the tourism village. Data collection techniques are obtained through observation and
interviews with the selection of informants by purposive sampling and accidental sampling. Data analysis
methods used are qualitative data analysis techniques and SWOT analysis. Based on the description of the
four strategies of Competitive Advantage of Rural Tourism produced in Boon Pring Tourism, namely SO
strategy, ST strategy, WO strategy, and WT strategy shows that tourism development activities essentially
involve the role of existing and related tourism stakeholders and cannot stand alone, must synergize with
each other and step together to achieve and realize the agreed goals and targets. The community has an
important position and role in supporting the successful development of Suranadi Tourism Village.