STRATEGI FUNDRAISING WAKAF UANG MELALUI PERAN DAKWAH KYAI KAMPUNG

The imbalance that accurs between the projected acquisition of cash waqf, which is 3
trilion annually and the actual acquisition of cash waqf, which is 10 billion annually,
has led to the emergence of research which states that the problem of low acquisition
of cash waqf is caused by a lack of socialization of cash waqf, the lack of socialization
of cash waqf occupies the percentage the largest is 36.3% among other problem factors,
namely the lack of skill in managing cash waqf, technology and accountability. This
research method is descriptive qualitative using a case study approach. Data was
collected by means of interviews, observation and documentation. The data was
analyzed by means of data reduction, data presentation and verification. The results
of the study were classified into 3, namely first, before the da'wah activities of the
village clerics, the community did not know cash waqf at all and had never made waqf
because they did not understand the benefits and management models, second, the
concept of da'wah used by village kyai in Turen in socializing cash waqf consists of
da'wah methods (Al Hikmah Al mau'idza al khasanah and Al mujJadilah bi al lati hiya
ahsan), da'wah media (lectures and question and answer), and da'wah strategies
(recitation strategies, imperative strategies), third, after the clerics' da'wah activities
villages, the level of public understanding of cash waqf has increased, people have
begun to understand the benefits of waqf and its management. In terms of interest in
waqf, the community is not ready to do waqf for several reasons, including: the large
number of routine benefits that are participated in (weekly, monthly and yearly
compensation), preferring to invest in NU coins, and not being able to afford it
economically