DRIVING OF STRUGGLE VALUES AS MORAL PRESSURE TO CONSTRUCT THE KHAYRA UMMAH SYSTEM

The drive of struggle values and moral pressure in social systems and organizations are interdependent. A good social system is strongly influenced by the values
of struggle and moral pressure, so that everything contained in struggle and morality is reflected in social life. Thus, an ideal social order can be constructed through a patented moral approach in a blueprint. In this article, the blueprint of moral pressure refers to the struggle
values of KH. Mahmud Zubaidi as a transformative figure in Indonesia in his struggle to construct a civil society, namely a community of the best society (khayra ummah). The study of khayra ummah is specific to the contextualization of KH. Mahmud Zubaidi's concept of prophetic da'wah as moral pressure. This research uses an ethnographic qualitative approach involving 14 key interfaith informants in Indonesia. The results of this study indicate that KH
Mahmud Zubaidi's prophetic da'wah carries three pillars of khayra ummah that are constructed as strugle values and moral pressure, including: amar ma'ruf (humanization), nahi munkar (liberation), and iman billah (transcendence). The construction of these three pillars is
coordinated by a university as a product of its struggle, which is then translated into various
academic and non-academic activity programs. The contextualization of prophetic da'wah and
its difference are also discussed